Illumi
A massive outdoor immersive light show blending over 30 multicultural themes with billions of LED lights. Successfully launched in Toronto, Montreal, and Singapore, it transforms nights into magical wonderlands.
- Core team: World-renowned artist / Large-scale show producer Normand Latourelle serves as producer and chief director
- Art form: Combining the lighting technology / installation art / surround sound effects / digital media / animation / interactive installation, etc., and creating grand immersive dream experience with vast geomorphic space
- Product form: “Illumi”theme light show / themed commercial complex
- Themed commerce: Merchandise / restaurant / bar / F&B / VIP room, etc.
Artist
Normand Latourelle
Producer /Artistic Director
- Globally celebrated artist and large-scale performance producer.
- Co-founder of Cirque du Soleil
- Creator of Cavalia and Illumi
- Awarded the National Order of Quebec (2007)
- Over 40 years of crafting world-class spectacles for millions worldwide
Media comments
Forbes
- “Normand Latourelle is known around the world for his lavish, innovative, and large-scale productions. As one of the original co-founders of Cirque du Soleil, he is an innovator who doesn’t see traditional limits to entertainment. His productions often combine live music, dynamic special effects, wow-worthy acrobatics, graceful dance, special effects, and cutting-edge multimedia and projections. ”
Washington Post
- “The relationship between man and animal is romanticized to the hilt in ‘Cavalia’, a lovely, spacey horse show created by Cirque du Soleil co-founder Normand Latourelle. Horse buffs will ooh and aah at the fine-tuned maneuvers pulled off by ‘Cavalia's’ team of gorgeous, proud steeds, especially since the notoriously feisty animals often perform sans saddle, sans bridle, sprinting or rearing according to a trainer's smile or gently lifted finger.”